Brigade Electronics celebrates 40 years of saving lives at CV Show 2016
The firm’s stand will feature a 70s retro theme to reflect its history and success since its launch in 1976 when founder Chris Hanson-Abbott introduced the reversing alarm to the UK market.
Emily Hardy, Brigade’s UK marketing manager said: “Think orange and brown wallpaper, space hoppers, big moustaches, birthday cake and fizzy pop. We are really proud of Brigade’s history and want to walk customers through time to show them how far the original concept of reversing safety has come.”
Since the adoption of the reversing alarm into the commercial vehicle sector in the late 1970s, the company has pioneered a number of new safety systems, including the Doppler radar, ultrasonic rear-detection, rear-view cameras and white-sound reversing alarms.
In 2014, Hanson-Abbott, now chairman of Brigade, was awarded an OBE for services to vehicle road safety. You can step back in time with Brigade on stand 4J98 at the CV Show, which takes place at the Birmingham NEC from 26-28 April.