De Rijke renews Michelin tyre deal

Michelin Effitires


De Rijke Northern Europe has appointed Michelin Solutions to manage the tyres across its fleet of 160 tractor units and 660 trailers in the UK, the Netherlands and Belgium, for the next three years.

Under the Effitires deal, Michelin Solutions will manage around 4,000 tyres fitted to De Rijke’s Northern Europe fleet.

The service includes tyre audits three times per year, correcting pressures, tread depth measuring and damage/abnormal wear checks.

It is Michelin’s third successive retention of the contract since De Rijke first outsourced its tyre management in 2007, and follows a competitive tender that pitched the tyre manufacturer against several competitors.

Jeroen De Rijke, chief procurement officer and joint owner, says: “We’ve built our business around delivering on time, and the whole Michelin solutions team supports us in achieving this promise.

“Service levels are consistently high, and it shows in the results we achieve together.”