Michelin opens new European Distribution Centre in Stoke-on-Trent

Michelin ATS Euromaster


Michelin has invested more than £10m in a refurbishment of its Stoke-on-Trent-based logistics operation, opening a new European Distribution Centre (EDC).

The 53,500 m² EDC has 26 loading bays that can be used around the clock, as well as the latest generation fire protection system with 5,000 sprinkler heads. It also hosts a National Distribution Centre (NDC) for ATS Euromaster, and together, the sites have the capacity to handle more than five million tyres annually for the UK and Irish markets.

Michelin has doubled its logistics team to around 150, with staff now responsible for handling the additional two million annual tyre movements required for ATS Euromaster’s nationwide operations. There is partnership working on new IT systems between Michelin and ATS Euromaster, together with logistics partners Great Bear and Teliae.

Michelin Tyres service to customer manager Richard Whitehurst said: “The transformation of our logistics operation will allow us to improve service levels to dealer partners and manufacturers, by reducing delivery times and ensuring greater product availability. This is a game-changing development for Michelin; the decision to share facilities with ATS Euromaster brings natural synergies, and focuses around having one logistical team with one shared vision, to support the next steps of both organisations’ growth.”

Peter Tye, business support director at ATS Euromaster, added: “Our new NDC is a pilot project for the Euromaster Group, increasing our flexibility and enabling us to get the right products to the right centres faster than ever before.”

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