Gregory Group has partnered with Don-Bur to overhaul Thatchers Cider’s trailers. For four years Gregory Group has been Thatchers Cider’s logistics provider, transporting its finished products around the country.
Paul Jefferson, group legal, fleet and sustainability director at Gregory Group said: “Our long-standing partnership with Don-Bur has always been about delivering for the end customer - in this instance, Thatchers Cider. When we are delivering their products across the UK, it is a perfect opportunity to promote their brand.
“Our business success is built on partnerships, so if there is an opportunity to add value, we will work with our customers to achieve exactly that. This is made much easier when we partner with like-minded suppliers who we can rely on to deliver a quality solution that makes ourselves, and Thatchers proud.”
The rebranding project will be led by Don-Bur’s ‘Sapphire’ division. Gregory Group has already worked with Sapphire on a number of other similar projects so the group is confident in the service and quality of the end product. Each trailer will be measured to determine the right dimensions for the curtains and rear artwork.
Richard Owens, marketing manager for Don-Bur added: “Our Sapphire division has a proven track record of successful trailer rebranding projects. We’re excited to collaborate with Gregory Group and Thatchers Cider on this venture, utilising our design and manufacturing expertise to create visually stunning and functionally superior trailers that truly represent the Thatchers Cider brand.”
The graphics team will work with Thatchers Cider to incorporate their branding message within the trailer design. This collaboration will ensure the trailers represent Thatchers whilst being functional and on brand throughout the fleet. Once the curtains and graphics are printed Don-Bur’s installation team will fit the curtains and apply graphics to the rear doors. Before delivery the trailers will be inspected to ensure they meet Don-Bur’s exacting standards.
