Abba's Autos seeing a steady demand for used trucks

Peterborough-based Abba’s Autos specialises in exporting high-quality right-hand-drive tractor units around the world, with a focus on the market in East Africa. With more than a decade in the industry, it has built a solid reputation for reliability, competitive pricing and good customer service. As it looks to expand into the Middle East and south-east Asia, we catch up with MD Sam Trivedi to see how business is at the moment.

CM: How’s business?

ST: Business is going well. We’re seeing steady demand for used trucks in key markets. Our strong foothold in Africa has been a major driver of growth, and we’re now seeing promising opportunities in new regions such as the Middle East and south-east Asia. Customers appreciate our transparency, quality stock and smooth export processes. That said, challenges such as fluctuating shipping costs and evolving import regulations require us to stay agile and proactive.

CM: What’s been selling well recently?

ST: Lately, fuel-efficient and low-mileage tractor units have been our best sellers. Brands like Scania and Mercedes-Benz are in high demand due to their reliability, fuel economy and long-term cost-effectiveness. With rising fuel prices, businesses – particularly in Africa – are becoming more conscious of operating costs, which has driven interest in efficient truck models. Additionally, our flexible financing options have made it easier for customers to invest in upgrading their fleets without straining their budgets, ensuring they can meet the growing demands of their industries.

CM: Why are customers coming to Abba’s Autos?

ST: Customers choose Abba’s Autos because they know they’re getting more than just a truck – they’re getting a reliable partner on their business journey. Our extensive stock, competitive pricing and personalised support make us a go-to choice. We simplify the entire process, from selection to shipping. Our reputation has led to many repeat customers and referrals, which speaks volumes about our commitment to quality service.

CM: How do you think the used truck market will change in the next five years?

ST: The used truck market is facing significant challenges as sustainability and efficiency increasingly take centre stage. Governments are enforcing stricter emissions regulations, and while demand for newer, fuel-efficient and eco-friendly trucks is on the rise, the transition within our industry is slower than other sectors. The high costs associated with newer technologies and the practical challenges of infrastructure readiness make adaptation a gradual process for many businesses. We recognise the nature of these challenges and are proactively working to align with evolving market demands, while ensuring that our customers continue to receive reliable and cost-effective solutions that are tailored to their operational needs.

CM: What’s keeping you awake at night?

ST: Staying ahead in a constantly changing market is always on our mind. Fluctuating market conditions, unpredictable shipping costs, and evolving regulatory requirements across different regions pose ongoing challenges. Ensuring that our stock remains competitively priced without compromising on quality is also a continuous balancing act. On top of that, expanding into new markets, while maintaining our high service standards, requires strategic planning and continuous effort. But we embrace challenges like these because they also drive us to innovate and improve every day. 

SATISFIED CUSTOMERS

Premium Trucks: “We have had the pleasure of working with Abba’s Autos for the past 15 years, and its service has been nothing short of exceptional. It has consistently supplied us with top-quality trucks that meet our needs and exceed our expectations. Its customer service is outstanding; it is always professional, responsive, and willing to go the extra mile to ensure our satisfaction. Its commitment to reliability and excellence has made it a trusted partner in our operations.”

Abba Commercials: “We are continually impressed by the company’s professionalism, efficiency and commitment to excellence. Its sales system is exceptionally well organised, making transactions seamless and hasslefree. From the initial inquiry to final delivery, every step is managed with precision and transparency. Its attention to detail and customer service ensure that all our requirements are met promptly and efficiently. The team is knowledgeable, responsive and always ready to go the extra mile to provide quality vehicles and outstanding service.”

- This article was previously published in Commercial Motor, to subscribe see the latest Commercial Motor subscription offer