Iveco will be supporting heavy metal band Metallica on the European leg of its M72 world tour in 2024, by supplying electric and natural gas-powered trucks and minibuses.
To mark the occasion it will also be producing S-Way and S-eWay Metallica special edition trucks, which feature matte black paintwork and a bright yellow Metallica logo.
“There could be no better time to announce a truly electrifying partnership,” says Luca Sra, president, truck business unit, Iveco Group. “We are very happy to go ‘down the highway’ with this amazing band and crew onboard our alternative propulsion vehicles, driven by our shared vocation for supporting sustainable communities and pushing the boundaries for a better world.”
These sentiments were shared by drummer and Metallica co-founder Lars Ulrich, who adds: “Metallica’s goals align with Iveco’s plans to change the future of transportation and carbon emissions. We realised the huge potential of driving the reduction of CO2 emissions in heavy duty transport. We both share the same values of originality, innovation, driving change, being trustworthy, reliable and also giving back.”