Iveco teams up with heavy metal band Metallica to launch special edition trucks

Will Shiers
November 20, 2023

Iveco will be supporting heavy metal band Metallica on the European leg of its M72 world tour in 2024, by supplying electric and natural gas-powered trucks and minibuses.

To mark the occasion it will also be producing S-Way and S-eWay Metallica special edition trucks, which feature matte black paintwork and a bright yellow Metallica logo.

“There could be no better time to announce a truly electrifying partnership,” says Luca Sra, president, truck business unit, Iveco Group. “We are very happy to go ‘down the highway’ with this amazing band and crew onboard our alternative propulsion vehicles, driven by our shared vocation for supporting sustainable communities and pushing the boundaries for a better world.”

These sentiments were shared by drummer and Metallica co-founder Lars Ulrich, who adds: “Metallica’s goals align with Iveco’s plans to change the future of transportation and carbon emissions. We realised the huge potential of driving the reduction of CO2 emissions in heavy duty transport. We both share the same values of originality, innovation, driving change, being trustworthy, reliable and also giving back.”

About the Author


Will Shiers

Will Shiers has held an HGV licence since the age of 21, and has been writing about commercial vehicles for the past 25 years. He started his career as technical editor on Motor Transport, before taking on the editorship of Truck & Driver. Since 2011 he has been the editor of industry leading weekly publication Commercial Motor. Will is the UK jury member of the International Truck of the Year.

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