Kent haulier Alan Firmin has donated advertising space on one of its trailers to a road safety campaign 'Cut the Crashes', aimed at business road users.
The campaign is being run by the Kent & Medway Safety Camera Partnership (K&MSCP) and provides safety tips and information about legislation.
Its website, www.cutthecrashes.com, is written on the side and rear of the curtainsider.
Alan Firmin fleet operations manager Stuart Joyce says: "We have large numbers of lorries on the roads every day in the UK and road safety is paramount."
Katherine Barrett, communications officer for K&MSCP, adds: "This vehicle will take our important road safety message to the roads of Kent and keep it visible to our target audience."