Asset Alliance Group is providing rental trucks and trailers for the first time through its new Flexi-Hire division. The company has invested £20m in rental assets, including a mix of more than 250 Daf and Mercedes-Benz tractors and rigids.
There are also 100 new sliding bogie skeletal trailers, double-deck temperature-controlled trailers and EN 12642-XL rated curtainsiders from Dennison and Montracon. Flexi-Hire will offer flexible medium- to long-term rental packages on rolling contracts, complementing Asset Alliance’s commercial vehicle contract hire, leasing, financing and sales arms.
David Potter, commercial development director at Asset Alliance, said Flexi-Hire is ideal for customers that need vehicles quickly or to meet the changing needs of their businesses. “With many customers taking on contractual work for shorter periods, it’s only logical that we offer a rental proposition to suit,” he said.
“Flexi-Hire means our customers can operate high-spec commercial vehicles certified to the latest safety standards, without committing to a longer, fixed-term contract hire package or waiting months for them to be built.”
In April Asset Alliance secured £75m in finance from Royal Bank of Scotland, supported by HSBC, to help expand the business and fund future acquisitions.
This article was published in the 27 October issue of Commercial Motor. Why not subscribe to get 12 issues for just £12?