Asset Alliance head of sales, total traffic management and utilities division, Steve Stanton: 60-second interview

Commercial Motor
November 3, 2017

My favourite holiday destination is…
My wife’s country of birth, Australia. It’s a fantastic place.

I drive an…
Audi A5 for work. At home I occasionally get behind the wheel of my wife’s Kia Sportage.

My hobbies are…
Watching football - I’m a Nottingham Forest season ticket holder. I also love motorsport, rock and roll music, and classic cars/hot rods.

My favourite TV programme is…
Fast N’ Loud’s Gas Monkey Garage, a car restoration show in the US. What those guys can do with a wreck is unbelievable.

The celebrity I would most like to meet is…
Billy Connolly.

I got into the industry because…
I’ve always been interested in vehicles and going on to develop a career in sales.

To encourage more young people into the industry we should…
Take on more graduates and give them a comprehensive induction in all areas of the industry. It’s an exciting, forward-thinking and proactive business and we need people who mirror this.

The outlook for the company over next year is…
We will see our fleet size double by the end of 2018.

Asset Alliance is different from the competition because…
We’re a cradle to grave organisation, which means we offer a flexibility that few can match. With so many strings to our bow - rental, flexi-hire, contract hire, operating lease and hire purchase packages - we can tailor individual packages.

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About the Author


Commercial Motor is the online presence for Commercial Motor magazine, the world’s oldest magazine dedicated to the commercial vehicle industry.

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