Asset Alliance launches traffic management division

Asset Alliance has entered the traffic management vehicle hire market after acquiring more than 170 specialist vehicles leased to customers by Hull-based bodybuilder Martin Williams.

The £3m deal sees Asset Alliance launch a new Total Traffic Management division with a fleet of mainly 3.5-, 7.5-, 18- and 26-tonne vehicles featuring a mix of cone wells, sign racks, vertical light arrow boards and impact attenuators. Asset Alliance has taken over all existing customer contracts, including full servicing, maintenance and repair, routine safety inspections, road fund licensing and the provision of 24/7 roadside assistance cover.

It said it will offer flexible and competitive finance options to customers, including contract hire and hire purchase. Dave Potter, Asset Alliance group commercial and development director, said: “We identified an opportunity to bring together one of the most comprehensive fleets of traffic management vehicles in the country with our expertise in vehicle finance and fleet management.

“This is an exciting new area for Asset Alliance, and one where we see significant opportunity for growth. We’re looking forward to working with existing and future customers in this sector to help them drive new efficiencies, ensure compliance and reduce operating costs.

“The quality of the Martin Williams-built fleet has given us a fantastic launch platform, combined with a great customer portfolio. We will be continuing to grow the fleet to meet demand, and actively commissioning bespoke builds with Martin Williams for new contracts.”

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