SJ Bargh gets into the 'milk-tach' spirit

Commercial Motor
July 5, 2012

SJ Bargh is running a tanker featuring the images of some of Britain's best known athletes as part of a campaign to promote the health benefits of drinking low-fat milk.

Retired heptathlete Denise Lewis - who won a gold medal at the Sydney Olympics in 2000; cyclist Ed Clancy MBE; and up-and-coming freestyle swimmer Jazmin Carlin all appear on the side of the tanker as "Team Milk", wearing milk moustaches to promote the "Make Mine Milk" campaign.

The campaign was created by the Milk Marketing Forum - a consortium of leading dairy companies comprised of Arla Foods UK, Dairy Crest, First Milk, Milk Link and Robert Wiseman Dairies - with support from Dairy UK and The Dairy Council.

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