Continental launches campaign to raise awareness on the importance of tyre maintenance

Hayley Tayler
March 1, 2023

Continental has launched a new campaign aimed at commercial fleet operators to raise awareness of the importance of tyre maintenance.

Comprising a series of five short films, the campaign covers key topics such as getting the best performance from your tyres, how to inspect a tyre, reducing the risk of a blowout and how to correctly regroove a tyre.

Continental said that many of the hints and tips featured within the videos will be relevant to all operators, irrespective of their current tyre brand.

The campaign launch comes as the company’s popular in-house training centre, ContiAcademy, announces the reintroduction of its full face-to-face training programme for the first time since the start of the COVID-19 pandemic.

Steve Howat, general manager for technical services at Continental Tyre Group, said: “Preventable tyre issues can not only cost fleet operators money, but they can also pose a risk to drivers and public safety.

“These videos will help everyone, no matter the brand of tyre that they use, to reduce the danger posed by a failing tyre, maximise rubber longevity and cut vehicle running costs.”

The tyre manufacturer has also upgraded the facilities at its training centre in Lutterworth, the ContiAcademy.

Following a period of virtual and hybrid training throughout Covid restrictions, Continental is pleased to now bring back in-person courses.

Gwyn Fennell, Continental’s technical service and training manager, said: “It’s great that we’ve been able to reintroduce our full range of in-person training courses once again.

“Being able to interact with our customers is a big part of the service that we offer, and we find that they value the time spent working with and learning from others. Of course, we appreciate that training requires a time investment, which is why we’re continuing to offer online solutions, too.”

Continental said popular course topics include wheel security and driver training; licensed tyre technician sessions; and courses looking at EVs and the impact of e-mobility on tyres.

Customers wanting to carry out skills checks on newly recruited technicians can also book a Starter Assessment at the ContiAcademy - a half-day practical assessment where the team will evaluate the participant’s performance and make recommendations on any future training needs.

Continental also offers accredited courses, such as the Tyre Forensic course backed by the Institute of the Motor Industry.


About the Author


Hayley Tayler

Hayley Tayler has worked across Road Transport Media’s portfolio of publications, including Commercial Motor and Motor Transport, since 2008 in a number of editorial roles from news reporter to urban editor. She now specialises in events and projects content for the business, including the Road Transport Expo and a series of industry research reports.

Share this article

Vehicle Type