DAF’s award-winning XD takes pride of place on its Road Transport Expo stand

Will Shiers
July 3, 2023

 

DAF Trucks showed several examples of its award-winning new generation XD and XDC at Road Transport Expo.

Speaking about the new range distribution and construction trucks, which have been crowned International Truck of the Year (IToY) 2023, DAF Trucks marketing manager Phil Moon, said: “Customers are seeing the advantages, and orders are coming in thick and fast.”

These were sentiments echoed by Daf’s sales director Russell Patmore, who said the popularity of its new generation trucks are likely to ensure that the manufacturer completes 29 years of UK market leadership.

Speaking at a press conference ahead of the show, he said: “This year so far, provisional data indicates we are at over 31% of the market which is actually a slightly higher share of a slightly larger market than this time last year. To the end of May we have registered over 18% more trucks above 6 tonnes GVW than we had in May 2022.”

On the opening day of the show, Commercial Motor editor Will Shiers, who was joined by five fellow IToY jury members, officially presented DAF Trucks UK with the trophy. “There are so many reasons why the XD was crowned International Truck of the Year 2023, but for me the top one is its outstanding visibility,” he declared.

IToY jury chairman Gianenrico Griffini praised the truck’s Corner View camera and screen, which comes as standard on UK-spec XDs. “This unique safety device is important for protecting vulnerable road users.”

Pictured from left to right are Vassilis Daramouskas (Greece), Jarlath Sweeney (Ireland), Will Shiers (UK), Phil Moon (DAF Trucks), Arjan Velthoven (Netherlands), Gianenrico Griffini (Italy), Torbjorn Eriksen (Norway).

About the Author

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Will Shiers

Will has been the editor of Commercial Motor magazine since 2011 and is the UK jury member of the International Truck of the Year.

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