DAF dealer Imperial boosts director team

Commercial Motor
June 7, 2018

DAF dealer Imperial Commercials has appointed two former Mercedes-Benz executives as directors for its western and Birmingham regions.

Daniel Fitzjohn started his career as an apprentice truck technician and began working for the Mercedes dealer network in 2007. He was responsible for commercial vehicle dealers in Abu Dhabi and Oman, before returning to the UK to work in the manufacturer’s car division.

Fitzjohn will be based at Imperial’s Bristol branch and will oversee DAF sales, service and parts activities in six locations across the dealer’s western region.

Vincente Connolly (pictured) joined Mercedes-Benz as an apprentice technician and then had roles in car, van and truck sales. In 2005, he joined the firm’s head office in Milton Keynes as a regional manager, was promoted to head of dealer sales in 2009 and latterly director of national sales.

Last May he joined the now defunct TOM Group as franchise director where he led the Mercedes truck and van business. The pair will report to Matt Lawrenson, MD at Imperial, which has 25 DAF-franchised locations throughout the UK.

Lawrenson said: “Both have outstanding CVs, and demonstrate the prerequisite drive and dynamism to stimulate significant business growth in our strategically important western and Birmingham regions.”

  • Check out our dedicated Imperial Commercials dealer page if you're in the market for a truck - it's full of the latest deals.


About the Author


Commercial Motor

Commercialmotor.com is the online presence for Commercial Motor magazine, the world’s oldest magazine dedicated to the commercial vehicle industry.

It is your online source for the best new and used trucks and trailers in the UK - plus the latest news, and the best buying advice you'll find in the industry.

All of the dealers listed have been are visited by our field sales team in person at their premises and our editorial team are constantly out and about speaking to dealers, operators and suppliers - this helps build really great market knowledge that assists you.

Articles published by the author Commercial Motor may be collaborative efforts by our journalists or contain significant elements obtained from press releases or company statements. They have, however, still been written and checked by our expert editorial team.

Share this article

Vehicle Type