DHL Supply Chain signs e-commerce logistics deal with FitFlop

DHL Supply Chain has been selected by exercise shoe manufacturer FitFlop Footwear, to manage the logistics for the its new online retail service.

The logistics firm will ensure e-commerce orders are delivered next-day or within 48 hours. In addition DHL will manage storage, pick-and-pack and Christmas gift-wrapping services.

John Boulter, MD of non-food retail at DHL Supply Chain, says: "With this new agreement DHL will provide a flexible solution for FitFlop Footwear, avoiding the need for high initial investment. It gives them a new route to market and makes use of our shared-user facilities, allowing for expansion as their multi-channel business grows."

The shoes, which were only launched in the UK in 2007, have proved popular with women. Described as "footwear with the gym built-in, designed to help trim, tone and tighten leg muscles" Fitflop expects thousands of orders weekly through the website.