Forgive Our Cynicism But ......

Commercial Motor

August 7, 2012

As a general rule, the more asinine the Press Release, the greater the magnitude of the story away from which said corporate missive serves to deflect attention. Think CEO Plays Golf with Celebrity released to divert the gaze from CEO Appears Before Courts Accused of Unorthodox Behaviour with Rodent.

You get the idea.

Quite then what we are to make of what is bubbling under at AB Volvo we know not. But a Press Release such as this one, measured by the criteria as described above, suggests that it isn't good.

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Commercial Motor

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