Greenhous Group Ltd (GGL), owner of West Midlands-based DAF dealer Greenhous Commercials, has taken over Adams Morey, which holds the DAF franchise in central southern England.
Greenhous Commercials has a total of 12 locations, stretching from Newtown in mid-Wales to Stoke-on-Trent, including some Ford, Nissan and Volkswagen van outlets. The Adams Morey acquisition will bring this number to 20.
GGL’s chief executive Derek Passant said: “Mike Adams has developed a wonderful independent business over the past 40 years which has rightly earned a great deal of respect from its customers for the level of customer service it has delivered. The Greenhous Group will continue to operate Adams Morey under that name representing the DAF franchise and will uphold those levels of customer service at all of its eight sites. I welcome the 300 plus staff of Adams Morey to our company and look forward to further prosperity for Adams Morey. There is already a great synergy between Greenhous Commercials and Adams Morey, both are independent and operate to similar customer bases with the same customer focussed values. It will be very much business as usual at Adams Morey."
Adams Morey chairman Mike Adams added: "When I had to face the terrible responsibility of finding someone to continue our business, it was vital that the interests of the stakeholders in Adams Morey- the staff and the customers - would be the prime consideration. I have been fortunate to work with the best people in the business and we have been able to support transport operations that are key to local economies as well as those that operate nationally and internationally.
"In return, our customers have given us a loyalty that is truly remarkable. From my first meeting with Derek Passant, I felt that Greenhous share the same values and create the same culture of commitment and care as we do. They will bring new ideas and energy, particularly in the light commercial business, and widen the support that is available to our DAF Trucks customers."
Current Adams Morey MD Mike Fennell is retiring after 46 years with the company, the past 11 in the top job. Adams said: “It has been my great privilege to have an industry legend - Mike Fennell - as a friend and colleague. Mike has set standards of customer service that are industry leading and I sincerely thank him for all that he means to Adams Morey.”
