Grocontinental unveils new truck livery

Shropshire-based Grocontinental has unveiled a new livery for its 120-strong trailer fleet.

The Whitchurch business says the new food images, and strapline 'Grocontinental - keeping the food industry on the move', better reflects its core customer base.

A specially designed crest will also feature on the rear of the vehicles to mark the firm's 70th anniversary in 2011. Joint MD Linda Grocott says: "Our trailers present a great opportunity for us to spell out what we do.

Many people are aware of our name, but not necessarily that we work with some of the biggest brands in the food industry." The new livery will also feature on the firm's 56 tractor units.