IAA Hannover 2014: Volvo unveils latest marketing video

Commercial Motor
September 24, 2014

Volvo has unveiled its latest promo video featuring a film using hidden cameras of an unsuspecting parking valet asked to park a Volvo FH artic.

Using the strap line 'under the hood it's a sports car' the video marks the introduction of Volvo's new dual clutch I-Shift gearbox.

Volvo truck president Claes Nilsson said the technology was born on the racetrack and is common in performance cars but this was its first application in a heavy truck. He said it was a new dimension in gear shifting especially in intense situations such as hill climbing where the seamless shifts meant no interruptions in power output. Engine braking on downhill sections was also improved.

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