
Pall-Ex owned Intercounty Distribution has introduced a new special edition livery for one of its trucks to promote long-term customer Skinners Brewery.
Intercounty has worked with the Cornish brewery for more than 11 years, and this is the second time the two companies have collaborated to produce a livery, in this instance promoting its Betty Stoggs brew.
Carole Bennett, general manager at Intercounty, said: “This new livery allows the brewery to show off its unique branding in areas of the country that it may not normally reach.”
Tristian Thornton, general manager at Skinners Brewery, said: “We have very stylised branding, so to see our famous Betty Stogs ale in huge letteing on the side of the lorry really is very special.”