Isuzu Truck (UK) is in its strongest market position ever

Isuzu Truck (UK) is in the most dominant position it has ever been in, according to MD Peter Murphy.

“We have the strongest dealer network we have ever had, and the products are doing incredibly well,” he told us at Road Transport Expo. “Since Covid our business has taken a step change. We were less affected by the global chip issues than some of our competitors, as our colleagues did a great job of ringfencing microchips, and generally we have had great supply.” Murphy said Isuzu’s comparatively short lead times attracted new customers, many of whom would not normally have previously considered Isuzu over traditional brands. “They have been suitably impressed, and we are seeing repeat orders on the back of that,” he said.

As a result, the truck maker is strengthening its position in all of the sectors it competes in. It is currently number four for 3.5-tonne chassis cabs, while its N75 model (pictured) is second in the 7.5-tonne sector. “And we have our eye on the top spot,” confirmed Murphy.

While Isuzu Truck currently does not offer any zero-tailpipe-emission trucks, it is expected to launch its first generation of electric trucks in the UK next year.

If you missed this year’s Road Transport Expo, be sure to watch the short highlights video.