Kwik-Fit upgrades in bid to increase share of light commercial market

Commercial Motor
May 22, 2012

Kwik-Fit group is upgrading its 800-plus service stations with new equipment to enable it to service a greater variety of vans, in a bid to win a larger share of the light commercial market.

The group, which was bought by Japan’s Itochu Corporation last year, is looking to offer vehicle leasing firms, own-account van fleets and SMEs more mechanical services in addition to the bedrock of its business, tyre replacement.

With more than 40%, or 1.6 million, of the business vehicles on the UK’s roads estimated to be light commercials, something expected to grow as home deliveries continue to rise thanks to the boom in internet shopping, Kwik-Fit sees an opportunity in what remains a fragmented market.

The plan is to drive more brake replacement, serving and MOT work in the up-to-3.5-tonne market through its service sites, with longer opening times, improved IT and customer service. This will be supported by a marketing push, which kicked off earlier this year at the CV Show.

Kwik-Fit sales director Peter Lambert says: “That investment strategy, coupled with further improvements in customer service allied to the convenience of motorists, including company car and van drivers, using Kwik-Fit services will further increase our market share.”

Opening hours at Kwik-Fit Mobile, the company’s 200-strong fleet of Mercedes Sprinters that provide a go to tyre fitting service for corporate customers, will also be extended.

  • Fleet management and contract hire firm Fraikin has awarded ATS Euromaster a three-year, £4m deal to service the tyres across more than 6,000 out-based vans, trucks, trailers and items of plant.

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