
LDV has announced an advertising partnership with some of the English Football League’s top clubs that will see its logo take prime position on LED perimeter advertising boards at 255 games.
The partnership will provide the manufacturer with prominent, in-game visibility throughout the 2017-2018 season at 14 football clubs: Barnsley, Bolton Wanderers, Brentford, Bristol City, Burton Albion, Cardiff City, Charlton Athletic, Coventry City, Ipswich Town, Millwall, Nottingham Forest, Peterborough United, Preston North End and Reading.
In addition, 40 branded LDV vans will be positioned outside participating clubs on game days over the next few weeks.
LDV vehicles are manufactured by SAIC in China and distributed by the Harris Group.
The company currently has a dealer network of 35 and offers a five-year warranty package, five years' roadside assistance and a five-year finance package on its new vans.
Mark Barrett, LDV UK and Ireland general manager said: “This is a fantastic opportunity for LDV and we are excited to connect with the English Football League’s passionate supporters around the country.
“As the oldest football competition in the world, we believe that this sponsorship is the perfect fit for LDV and will afford us a really strong, big brand presence at clubs across the UK. Due to LDV’s incredible growth over the past year, football fans throughout the country can easily locate their local dealership to check out a vehicle and arrange a test drive.
“Equally, those who already own a van have 24-hour access to our after-sales service team and peace of mind that should a problem occur, our dealers will work around the clock to get them back on the road as soon as possible.”
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