Manheim launches new mobile auction Amarok for vendors

Commercial Motor
May 1, 2015

Manheim unveiled its brand new mobile auction unit at this year’s CV Show, designed to allow vendors to stage live auction events wherever and whenever suits them best.

The specially adapted Volkswagen Amarok enables the company to take its Simulcast service and auctioneer out on the open road and onto the vendors’ premises to deliver a live auction event in front of a physical and online audience.

Powered by Viprinet technology, Manheim’s unit uses software and hardware to harness both 3G and 4G signals from several different data providers.

The special edition Amarok Ultimate - only one of 500 on UK roads - includes xenon lights, polished alloys, a reverse parking camera, satellite navigation, alcantara leather and heated front seats.

It is powered by the 180ps bi-turbo 2-litre diesel engine and sports Manheim’s registration number plate “G4 VEL”, as well as a livery applied by vehicle signage specialists Sign Language.

Bruntingthorpe-based engineering firm C Walton oversaw the kit-out, which included fabricating a unique load bay cover, plus installation of waterproof speaker system, TV screen and webcam.

The modifications allow the auctioneer to utilise the pick-up body as a mobile rostrum.

Manheim believes this more flexible approach to CV auctions will attract new and existing physManheim launches new ical and online buyers. 

James Davis, head of commercial vehicles at Manheim said: “Buyers are having to adapt to new and innovative online products and services in order to secure premium stock from prime vendors.

“Now Manheim has the ability and flexibility to deliver bespoke auction events in an operator’s premises, de-fleet centre or storage compound.

“We can sell anything and everything, be they cars, vans, trucks, trailers or plant equipment.

“This mobile auction unit, underpinned by Manheim’s existing market-making team and transparent processes, will maximise buyer engagement to deliver industry-leading auction events and results.”

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Commercial Motor

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