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News - Will Shiers
January 20, 2021
Midlands Truck & Van’s new Birmingham dealership has opened its doors to its first customers, following a £7m development of the Smethwick site.
The new dealership, built on a seven-acre site formerly a steelworks and plastics factory, has increased space for new and used truck displays as well as more parking for customer vehicles.
Managing Director Steve Hunt declared: “This project has underlined our commitment to keeping businesses moving. We’re very proud of our new dealership, which is right up there with the best in the industry. We’ve already received a lot of positive feedback on the amount of room we have here, as well as on our excellent location close to the M5 and M6 motorways,” continued Hunt.
Midlands Truck & Van is the first dealergroup in the Mercedes commercial vehicle network to introduce a new customer experience concept which is already in operation at a number of Mercedes-Benz car outlets.
Visitors to the site are greeted by dedicated hosts, then introduced to other members of the team to discuss anything from a sales enquiry to a service booking.
The site has new drive-through workshops and incorporates an Authorised Testing Facility (ATF). There is also an ADR bay and a lane dedicated to the installation and calibration of tachographs. In addition, there are a further 11 24m truck bays as well as eight van bays.
The 650 square metre part department has a 25% greater capacity than the previous stock.
The Smethwick opening marks the completion of a major programme of investment in its network by Midlands Truck & Van, with a £3m van site in Whitley, Coventry as well as a purpose-built site in Willenhall, Wolverhampton costing £4m that opened in 2015.
