
Palletways yesterday (8 July) unveiled its new marketing image, Slick the dragon. He was introduced to the public next to the London Mayor's office, in the form of a 61ft tall hot air balloon dragon, with size 116 feet, and a giant pallet on his back.
The image will appear across the Palletways Group, including its livery in the near future.
"We hope Slick will represent protection, and that Palletways will look after freight with care, and offer seamless national and European distribution services," says UK MD Craig Hibbert.
Paul Komuro, a Palletways marketing consultant, adds: "This is the biggest delivery we have ever had to make. The interior space of the balloon could accommodate 1,450 full size pallet loads."