Paul Smith has been appointed marketing director at Scania GB

Paul Smith (pictured) has been appointed marketing director at Scania GB.

“Scania is one of the most respected names in the automotive world and I am delighted to be joining the company at this time”, remarked Smith, who in his previous role of commercial director at advertising agency RLA worked alongside Scania for nine years on campaigns in the UK, South Africa and China.

Based at Scania GB HQ in Milton Keynes, Smith will report to MD Martin Hay and takes overall responsibility for the centralised marketing of Scania's products and services and providing marketing support to the company's nationwide dealer network.

“Having worked closely with Paul for a number of years, I am confident he will be a perfect fit within our organisation,” said Hay. “The breadth of his experience brings fresh thinking and ideas into the company and will stand us in good stead at a time when the entire automotive world is undergoing rapid and radical change.”