Prometeon appoints dealers for new SuperTruck network

Prometeon Tyre Group has launched its new SuperTruck network to supply its tyres across the UK.

Having initially launched in Italy in 2019, SuperTruck is now rolling out to six other countries, Poland, Greece, Cyprus, Spain, Germany, and Switzerland.
SuperTruck UK gives dealers access to the supply of Pirelli branded tyres produced by Prometeon under licence, with the dealers getting training and technical support from Prometeon.

India Gould, Prometeon’s marketing manager, said: “We hold the same end goal as our dealer network of offering a consistently high standard of service to truck fleet operators. The event was the ideal opportunity to get to know the dealers and explain the benefits that the Prometeon partnership offers their business.”

Ali Yilmaz, Prometeon UK MD, added: “It’s important that we work collaboratively with our tyre dealer partners to grow and develop the Prometeon market offer and, at the same time continue to support all our dealers in growing their businesses through the supply of quality products and associated services tailored to the needs of truck fleet customers. SuperTruck will be a key component of our product and service growth and delivery plan as we move forward.”

Prometeon Tyre Group has also signed a new ‘pay-as-you-go’ contract with Collease Truck and Trailer Hire for their rental fleet based in Manchester, Felixstowe, Southampton, Norwich and Basildon.

A total of 1,920 vehicles, consisting of 1520 trailers and 400 vehicles, half of which are tractor units, will get their tyres replaced when required under the pay as you go model.

Martin Drewery, maintenance director at Collease Truck and Trailer Hire said: “We know from running a fleet for over 40 years that Prometeon’s Pirelli-branded tyres give us the ‘price against life’ value that we need for our fleet. Our customers are looking for fuel efficiency, reliability and a premium tyre that is robust and hard wearing.”

Prometeon will be supplying tyres from their Itineris range, the majority of tyres fitted are IT-T90 for trailers, with IT-S90 being fitted to the steer and IT-D90 for drive axles.

“It’s been a positive move getting Prometeon on board, and a seamless transition from our previous supplier,” added Drewery.

• Prometeon will be exhibiting at this year’s Road Transport Expo, which takes place at Stoneleigh NAEC on June 28-30. It’s FREE to attend, and registrations are now open.