Second site for Allports and Isuzu Truck

Isuzu Truck now has a second sales parts and service dealership with Allports Group in the Midlands.

Located in Lichfield, the site has seen a £5 million investment to double its footprint to 10 acres. The expansion project included a new sales, rental and contract hire centre, alongside a 6,500 sq ft workshop. The workshop is kitted out with new tools and equipment, an ATF lane and six maintenance bays.

Mark Sanders, MD for Allports Group, said: “The goal for the expansion project was to improve the customer experience across every aspect of the business, which includes a new dedicated sales team for Isuzu.

“The company’s 3.5 and 7.5-tonners are firm favourites with our customers – it’s no coincidence that the 7.5-tonne range has become the UK’s market leader. We have introduced many of our existing clients to Isuzu, and thanks to the customer loyalty the brand commands, we’ve also seen plenty of new business come our way.”

Since 2020, Allports has been an Isuzu Truck sales, parts and service dealer with its site in Stoke-on-Trent. The Lichfield location has been an authorised parts and service provider for a little over a year. The upgraded site is Allport’s flagship location and an opportunity to expand its services to customers across the West Midlands.

Tim Hicks, head of operations and product for Isuzu Truck UK said: “The team at Allports Group have done a fantastic job supporting our customers from both of its Staffordshire locations. The recent investment and expansion of Fradley Park made it the ideal choice to fill the gap for sales coverage in the area and we are excited to see how they take things to the next level.”

The Fradley Park site is open Monday to Friday from 9am to 5pm and Saturdays from 9am to 12pm.