Trio of Mercedes-Benz eActros 600s support Massive Attack gig at LIDO Festival

Massive Attack headlined the first night of the LIDO Festival in East London solely powered by battery electricity. Mercedes-Benz Trucks, AEG and KB Events all helped to facilitate the performance which reduced emissions by up to 50 tonnes. Batteries were used to power lighting and sound equipment for the show in addition to kit being delivered in electric trucks. 

Discussing Bring Me The Horizon’s 2021 tour, Jamal Chalabi, tour manager for Massive Attack and head of touring for A Greener Future, said: “That tour reduced emissions by 38%. Power, food, and travel were top of the agenda. The music industry was all ears. Food production accounts for 25% of global emissions, and we waste half of what we produce from farm to fork. But even with that in mind, it’s our generators, trucking, and travel that demand urgent attention. Electrification and the elimination of fossil fuels must become top priorities for the music and all industries. 

“We’re running out of time. We must go where we need to be — not just meet people where they are. Change is uncomfortable, but essential. The green economy is real, and ‘business as usual’ is no longer an option. The music industry has global influence. It’s a microcosm of society with a voice people listen to. Artists must align their sustainability messaging with real backstage practices. We’ve shown it can be done — and the eActros 600 trucks are central to this new philosophy.”

Stuart Jeggo, sales and marketing director of Daimler Truck UK, said: “Live music relies heavily on the transportation and logistics sector to make these events possible in different locations. We are very pleased that the performance and range of the all-electric eActros has helped to significantly reduce the environmental impact of The LIDO Festival. 

“This is only the start of the work we are doing with the music industry as a whole, and an exciting step forward for the future of sustainable live music events, which is good news for everyone - and the planet.

“Daimler Truck UK is very grateful to its dealer partners — Euro Commercials, Mertrux Truck & Van, Northside Truck & Van, and Rygor Auto — for providing the eActros 600 trucks. Their support played a key role in shaping the LIDO Festival’s green logistics efforts and advancing our shared commitment to sustainable transport.”