Scania dealer TruckEast has committed to planting and maintaining one tree for each retail Scania truck sold.
The idea to create a TruckEast Woodland originated from a series of sustainability workshops the dealership held in 2019, where employees from across the business joined together to learn more about sustainability projects both by Scania and those driven by TruckEast itself. Staff suggested ways that they could contribute to sustainability work on a local level.
The initiative has been kick-started with the planting of one tree for every truck sold in 2020 so far.
TruckEast MD John Biggin (pictured) said: “For a long time, we have looked to future-proof our business in terms of services, infrastructure and our people. But now more than ever, we have to review the impact we are leaving behind for future generations. Planting a tree for every Scania sold today, maybe a drop in the ocean, but it’s a step towards a better future and just one of the initiatives that TruckEast is introducing.”
The dealer hopes to eventually cover 1 acre of land with native species such as English Oak and Hornbeam.