Tructyre integrates with ATS Euromaster locations

Trinity Francis
October 14, 2024


Tructyre and ATS Euromaster have announced a joint leadership team to promote growth across the businesses. Both part of the Michelin Group, this will see up to three quarters of Tructyre sites aligned with ATS Euromaster locations. The companies will remain separate but this collaboration aims to address inefficiencies and improve coverage, access to stock and customer service. 

 

Nick Harley, managing director at Tructyre and ATS Euromaster said: “We are committed to providing exceptional service to our customers. By further aligning our operations and growing our direct business, we are strengthening our position in the market and delivering on our promise of quality, safety, and efficiency."

 

“While both brands will remain separate, where there is an overlap, we can ensure the best people are servicing our customers’ needs from both businesses. So, for example, when a customer talks to us about truck tyre work and they also have a van and passenger car fleet, we can make sure that work is also taken care of as well. Between the two brands, we have a rich heritage and with that brings a lot of specialist and dedicated experience.

 

“And, in today's digital age, where customers expect convenience and accessibility, Tructyre’s omni channel approach addresses this need by offering a one-stop shop for truck and van tyre management. By leveraging our expertise and resources, we can provide comprehensive services to meet the diverse requirements of the customer.” 

 

Harley added: “While some big national fleets will, in the main, want a relationship with a tyre manufacturer because they see that is where they will get the best deal, Tructyre can support operators that don't necessarily have the clout to do deals with an OEM. It also means that they can have a direct relationship with the service provider, which actually tends to be more important to them than the tyre provider. With us, they get that tyre access as part of our combined weight and passion for what we do.

 

“Also, our strategic initiatives align with our broader goal of providing a comprehensive range of tyre management solutions as well as focussing on delivering consistent service, leveraging expertise in both truck and van tyres, and offering a seamless customer experience. I think this chimes with not only existing customers but also prospective customers in the market.

 

“By emphasising efficiency and streamlined processes, it allows us to minimise costs without compromising quality as well as avoid passing unnecessary costs on to our customers.”

 

About the Author

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Trinity Francis

Trinity writes about everything from cars and vans to trucks and plant machinery. In 2023, she was awarded the Iveco Commercial Vehicle Writer of the Year at the annual Guild of Motoring Writers Awards for her work in Commercial Motor.

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