The first ten Range T High dealer demonstrator vehicles have arrived in the UK, each one with its own unique identity that links it to the Renault Trucks dealer it will be based at.
For example the Thompson Commercials version carries the name Torque of Yorkshire and incorporates images of famous local buildings, while Norfolk Truck and Van’s example is called Explorer of the East and includes landmarks from around East Anglia.
The general livery is based on a design theme by Daniel Beddoes, who was the winner of the manufacturer’s #X-Tractor social media competition. They were unveiled at the company’s recent dealership conference, where each dealer principal was given the keys to their demonstrator to drive home.
Alex Williams, marketing communications manager at Renault Trucks said: “Daniel’s livery theme of the Union Jack flag, combined with UK motorways and landmarks, was a stand-out winner for the #X-Tractor judges, which included industry professionals and journalists as well as colleagues from Renault Trucks.
“We have transformed Daniel’s original idea into a stunning suite of head-turning vehicle liveries that perfectly sets off the new flagship model to the Renault Trucks range.”
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