French invasion captures Sparshatt group

Sparshatt Truck and Van, the Mercedes-Benz commercial vehicle dealership group founded in the 1970s, with four sites across Kent, been acquired by a new owner from across the English Channel for an undisclosed sum. The new owner is SAGA Mercedes-Benz, a leading French dealer group, which entering the UK market for the first time.

The new owner operates 14 Mercedes-Benz Truck and 15 Van outlets throughout France, Belgium and Switzerland. SAGA is part of the RCM group, with headquarters in La Roche-sur-Yon on the Atlantic coast, whose 118 outlets include car makers Toyota, Lexus, Mercedes-Benz and Porsche, and boatbuilder Bénéteau, and which employs some 2,750 staff.

Sparshatt’s operations will continue under the existing name at its sites in Ashford, Dartford and Tonbridge, and its Sittingbourne headquarters, with no interruption of service to customers or changes to its 270 staff members. The previous owners, brothers Paul and Steve Rooney, will continue to manage the Sparshatt operation.

Dealer principal Steve Rooney said: “The vehicle and transport industries are going through a period of rapid change, which is only going to accelerate as electrification becomes more mainstream. Joining the SAGA family secures our long-term future and allows us to plan ahead with full confidence.

“It’s a perfect match – both businesses share a strong ethos of always putting the customer first, and training and developing staff to fulfill their potential, while between us we can point to a total of 100 years of working with Mercedes-Benz. Local operators can be assured it’s very much business as usual at Sparshatt Truck & Van.”

SAGA Mercedes-Benz Trucks director Philippe Canetti, added: “This move into the UK is an important step for us to grow our presence in matured markets across Europe. Sparshatt Truck & Van already follows our philosophy of ‘Respect, Performance and Passion’ and our business cultures align perfectly. We each have a fantastic amount of expertise in the Commercial Vehicle sector, and we are excited to be venturing into the UK during this time of transition towards e-mobility and advanced technology. Taking this first step across the Channel with Mercedes-Benz is the start of an exciting adventure for SAGA.”