MW Truck Parts is the new kid on the block when it comes to used truck parts sales
When you think of Bridlington your mind will turn to the beautiful beaches of the Yorkshire Riviera.
However, MW Truck Parts director Hazem Watti wants you to change that perception and make you think of it as the home to high-quality, used and recycled truck spare parts. For Watti the focus on delivering that high-quality used and recycled spare is a process of being as honest and upfront with the customer as possible. So if you are buying from MW you will soon become accustomed to its symbol attribute system.
There are six colour-coded symbols used to represent the attributes of the goods being sold: red for minor defect; green for recycled guarantee (which comes with an extended three-month warranty); grey from running verification (which confirms the vehicle was running on arrival); yellow for tested verification (all parts with this stamp are benchtest verified); blue for its used parts guarantee (a 30-day repair or replace guarantee); and finally purple for service exchange (all parts featuring this symbol are offered with a 10% service exchange rebate). This, said Watti, is what makes MW Truck Parts stand out from the competition – being as up-front and transparent with customers as possible regarding the condition and source of the part.
“When you buy used parts it can be somewhat subjective as to whether that part is in good condition. Everyone thinks a different condition is acceptable,” he said.
“To come up with something more transparent we use symbols and attribute them to different parts. So if a part has been salvaged from a used truck with no repair work carried out we attribute the used truck part symbol. If it has been reconditioned or repaired we use the recycled symbol.
“With used truck parts that have a minor cosmetic defect, we find that if you make the customer aware of that defect many are still willing to buy but the condition is also reflected in the price.”
Watti set up MW Truck Parts in 2015 to fill what he saw as a gap in the market, supplying used parts and recycled parts. He said many customers believe buying “sold as seen” parts with no guarantee from say a typical breaker’s yard is too high a risk, while the price is too high if you buy reconditioned items. By offering near a reconditioned standard on its range of “recycled parts” alongside a three-month warranty he found the business could be competitive on price in many aspects.
While Watti set up the company three years ago his history, and that of the team, spins out of MW Tractors, which started trading in 1972. That business, also based in Bridlington, is a bulk exporter, and during his 20 years there Watti found that UK customers were also crying out for good-quality used truck parts. MW Truck Parts was eventually created to offer customers a new option: a good-quality, reasonably priced secondhand part with the professional service to go with it.
Another differentiator is its use of e-commerce. Parts are available on mwtruckparts.co.uk and its eBay shop. It holds stock in its warehouse on its 2-acre site on Carnaby industrial estate in Bridlington and offers a next-day parcel delivery with most parts with a value of up to £1,000.
Watti said: “Our business is designed around the e-commerce, distance selling option and we offer a next-day delivery with most parts. We are breaking new ground with what we are doing. We understand that time is money and to be able to buy online or over the phone meets a demand that suits the modern market.”
While some may point to the relatively smaller number of items listed online, Watti is keen to point out the difference between its offering and parts suppliers carrying items that number into the thousands.
The price of parts offered by MW tends to range between £150 and £2,500, which are high-value parts that are otherwise expensive to buy new.
Part of the ethos of MW Truck Parts is to regularly update stock so it can offer parts for both old and late-model trucks. Watti said: “This is what we want to achieve: to keep evolving so we can eventually supply good-quality, used and recycled parts, for all makes and models of commercial vehicles. We are the new kids on the block and we want everyone to know what makes us different.”