Effer appoints Martin Williams (Hull) as sole UK distributor

Effer, the Italian manufacturer of truck-mounted cranes, has appointed Martin Williams (Hull) as sole UK distributor.

The move comes soon after the CV bodybuilder and accident repair specialist celebrated its 25th anniversary.

Effer offers a range of more than 40 models with lifting capacities ranging from 2 tonnes/m to 300 tonnes/m.

National sales manager Jon Cooper said: “Our ambition is to make Effer the number one choice in the UK for the heavy lift and plant hire market.

"This will be supported by our in-house bodybuilding and paintwork department.”