Imperial Commercials opens 2.2-acre Swindon service and parts facility

Daf Trucks dealer group Imperial Commercials has opened its new purpose-built service and parts facility in Swindon.

The new 2.2-acre freehold site - located at Dorcan on the A149 just off junction 15 of the M4 - replaces Imperial’s existing site at the Britannia Trade Park in the Wiltshire town.

All existing staff will relocate to the new facility and the company is recruiting for extra HGV technicians.

The site includes nine 20-metre truck workshop bays, tachograph centre, ATF lane, pet reg bay and additional MoT lanes for light commercial vehicles.

There is also a parts storage area and trade counter, parking space for trucks and trailers, steam wash bay, new office suite and open plan customer areas.

The move represents a £2.74m investment by Imperial Commercials as its Daf trucks presence in the region grows.
A total of six Daf dealerships now service the Bristol and surrounding region under the Imperial Commercials franchise.

David Lewis, regional director at Imperial Commercials, said the new location offers vastly improved and a more strategic, easy-access location for operators in the area.

He added: “We enjoyed much success at our Britannia Trading Park location, but our new premises will see a significant service uplift for our customers - not least because of Dorcan’s proximity to the M4 motorway just two miles from junction 15.

“Furthermore, for a service and parts outlet, our new on-site facilities provide a one stop solution for truck operators, with equipment and services more associated with our larger locations.

“Our ATF lane, and our pet reg and tacho capabilities significantly boost our service offering.”

VW creates new holding company for MAN and Scania

Volkswagen has taken another step to integrate its MAN and Scania truck brands, creating a new holding company devoted solely to commercial vehicles.

The new entity is called simply Truck & Bus GmbH, neatly side-stepping the issue of brand priorities. It will be led by Andreas Renschler, formerly boss of Daimler’s truck business.

He quit Daimler in January last year to join Volkswagen but contractual terms meant he didn’t start work as VW’s management board member for commercial vehicles until February this year.

“Truck & Bus GmbH will establish processes specific to the commercial vehicles business, thus leveraging the full synergy potential between the brands,” VW said.

Chief executives of MAN, Scania and MAN Latin America will sit on the new company’s management board.

“The aim is to coordinate strategy, development, human resources, purchasing and other issues across the brands. This will lead to closer networking among the brands, shorter decision-making paths and swifter implementation,” claimed VW.

Renschler aims to out-perform his former employer Daimler. “Our goal is to take the commercial vehicles holding to the top of our industry in terms of profitability, technologies and, above
all, customer satisfaction,” he said.

“Bringing together our commercial vehicle brands under one roof means we can focus more strongly on the needs of the truck and bus business and can therefore accelerate the decision-making process. In so doing, the MAN and Scania brands retain their independence, in line with Volkswagen’s basic principle.”

The van business, Volkswagen Commercial Vehicles, will also come under the Truck & Bus umbrella but will retain close ties with VW’s car business because of the synergies between cars and vans.

The new structure comes just weeks after a VW internal power struggle between chairman Ferdinand Piech – grandson of Ferdinand Porsche – and chief executive Martin Winterkorn ended in the supervisory board giving 78-year-old Piech the choice of being fired or resigning. He chose the latter.

VW took full control of Scania last year.

  • This article first appeared in Commercial Motor magazine 7 May. Why not subscribe today to get it delivered direct to your door?