Goodyear wins exclusive Warburtons tyre supply contract

Nationwide baker Warburtons has agreed a three-year tyre supply deal with Goodyear. The deal will result in the operator’s 900-strong fleet of artics, rigids and vans running on Goodyear KMAX tyres. Steer-axles will have the KMAX-S tyre, while drive-axles will be fitted with KMAX-D, whose 3 Peak Mountain Snowflake and M+S rating will allow operations to continue in adverse weather conditions.


The baker, originally from the north-west, makes 18,500 deliveries a week from 14 bakeries and 13 regional depots. The deal includes 24-hour support by Goodyear’s tyre and breakdown service, TruckForce.


Goodyear general manager, commercial, David Howe, said: “We understand the need to ensure Warburtons’ fleet is properly maintained and the risk of unexpected downtime is minimised.”