Pie readies London Lorry Route Approver app to increase its slice of the market

London Westminster Bridge at night


DPD’s software subsidiary Pie will launch its London Lorry Route Approver (LLRA) app next month.

This marks its first major product update since changing its name from Pie Mapping last year, after its acquisition by DPD in 2016.

The LLRA app will sync direct with Pie’s existing LLRA routing product, which generates HGV compliant routes tailored to vehicle weights and dimensions, avoiding restrictions.

It also uses Mapbox and OpenStreetMap technology to create compliant routes with live traffic conditions and turn-by-turn instructions, as well as send alerts when the driver goes off a London Lorry Control Scheme (LLCS) compliant route.

The company claimed that that eliminates the chance of a Penalty Charge Notice (PCN), an offence that can cost up to £500 for a first time, and £800 or more for a second.

Drivers are able to run the route planning app on Android and iOS mobile devices – at an individual charge per user, per month.

Pie’s CEO Stuart Hill said: “While we’re immensely proud of the heritage of the LLRA, we recognise that the future of fleet transport is in mobile.

“We’re excited to be launching our LLRA app - our entry level product - and will be following it up with a suite of other innovative software products later this year."