BJS Haulage takes PRIDE in new truck

Commercial Motor
February 2, 2021

BJS Haulage, the Wednesbury-based logistics company, has created a bespoke rainbow truck in support of the PRIDE movement. BJS press and communications manager Katy Walton explained the purpose is “to help educate out prejudice and make LGBT+ people, in all their rich diversity, visible. 2021 marks the sixteenth year of LGBT+ History Month and will, like everything during the current COVID crisis, look somewhat different to previous year’s celebrations. The logistics industry has kept the country moving during the pandemic and BJS are delighted to be able to take this important message of inclusivity and acceptance on the road.”

Colin Raine, a class 1 HGV driver at BJS, will be behind the wheel of the big rainbow truck and adds “I have two gay daughters and I couldn’t be more proud to pull it”. His daughter Chloe said “I am delighted my Dad will be driving the truck, I think it is great his employer is raising awareness of PRIDE and spreading the message that we should be accepted for who we are and who we love”.


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