Goodyear has signed a contract with warehousing and distribution specialist Bretts Transport to supply its 246-strong fleet with Fuelmax Gen-2 tyres for the next five years.
The deal includes tyre management via Goodyear’s Truckforce brand. All of the tyres will be fitted with RFID tags for identification and use tyre management and tracking systems, which the manufacturer claims increases efficiency and, due to the tracking element, serves as a deterrent to thieves.
According to Goodyear, the Gen-2 tyres are quieter, improve mileage by 10% and all-weather capability by 10% compared to the previous generation Fuelmax rubber.
“We have a large fleet of premium vehicles, and we aim to provide consistently high levels of service to our customers to enable them to grow with us,” said Bretts managing director, Simon Brett, “this partnership with Goodyear will enable us to continue with that, minimising down time and keeping us where we need to be for longer – on the road.”
Earlier this month, the tyre manufacturer also announced it had become the lead sponsor of the Promoter’s Cup category of the FIA European Truck Racing Championship, which will subsequently be renamed the Goodyear Cup. The category, which has existed since 2017, is dedicated to upcoming drivers.