Chris Smith has been appointed MD of Michelin UK, replacing James Alderman, who has retired.
Smith, 36, who began his career at Michelin in 2007, also retains his responsibilities as sales director B2B for the UK and Republic of Ireland.
He said: “My absolute focus will be on customer satisfaction, employee engagement and growth.
“Change is the new norm and we need to make sure we are agile enough to take advantage of that. We have a strong team at Michelin UK and I’m confident we can deliver significant growth on the back of that.
“These are exciting times for Michelin Europe North and I’m extremely proud to be MD of the business in the UK and Ireland. I fully intend to continue James Alderman’s commitment to the vision and values of the Michelin Group.”
Smith has extensive B2B experience, including as truck and bus marketing director for North Europe.
