Don-Bur uses VR headsets to show customer trailers pre-build

George Barrow
February 10, 2017

Stoke-on-Trent-based trailer manufacturer Don-Bur has started using virtual reality (VR) to show customers how their trailer will look before it is built.

Don-Bur marketing manager Richard Owens said that with the manufacturer offering many bespoke trailer designs, the use of VR allowed a computer to create a render in 48 hours and a 3D sequence of the trailer within a week.

He said: “Although we have a photo library, VR allows us to present the design in a holistic fashion.”

Making use of low-cost Google VR headsets, the 3D tour of the trailer can be accessed on a smartphone sitting in the unit.

You can view the sequence via a PC or phone but use of the headset provides a sense of depth and scale, the company said.

  • Visitors to this year’s CV Show in Birmingham (25-27 April) can sample the VR technology on the Don-Bur stand (5A50).

About the Author

George Barrow

George Barrow has been writing about nearly anything with wheels for the past 15 years, starting off his career in the car industry and ending up in commercial vehicles via a brief detour to cover technology, science and start-ups. Often found behind the wheel of a new product, his real interest lies in the business side of the automotive industry. George is the UK jury member of the International Van of the Year and International Pick-Up Award.

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