Durite to demonstrate how AI and digital technology are boosting road safety at Road Transport Expo

Hayley Tayler
May 17, 2024

Durite will use next month's Road Transport Expo (RTX) to demonstrate how AI and digital systems are improving road safety – and how this technology can help attract more young people into the industry.

The vehicle safety, lighting and auto electrical parts specialist will showcase its popular Demo Van to RTX visitors on Stand R45 in Hall 1.

It is equipped with a combination of the company's safety innovations, showcasing how Durite can help to support fleet compliance with standards such as the DVS Phase 2, FORS, and CLOCS.

The technology on the vehicle includes Durite’s DVR kits, 4G live-streaming DVR and CCTV kits, AI and Progressive Safe Systems, innovative lighting and smart telematics tracking.

Visitors will be able to explore the Innovation Corner of the stand, where Durite will feature its HD range of cameras and the new Durite Driver Status Monitoring system. This uses AI to detect dangers that drivers are facing daily, such as fatigue and distractions. It sounds an alert to make the driver aware of hazards, helping to improve safety for both drivers and other road users.

The system can be combined with Durite’s ADAS technology, designed to monitor the vehicle and road environment around it to predict potential collisions. By warning the driver early, it allows the driver to react in good time and avoid accidents.

John Nobbs, UK sales manager for Durite, said: “Our stand will reflect Durite’s ethos of harnessing technology to enhance road safety. The Innovation Corner will showcase leading-edge tech that is bringing a new dimension to driver safety. Meanwhile, the demo van is a great way for fleet operators to really see how combining and integrating systems can help with compliance and reduce road risk.”

Durite is supporting the School of Thought Automotive’s programme to highlight the opportunities that working in the automotive and fleet sector can offer the next generation.

School of Thought Automotive is an industry initiative to enhance recruitment and retention of young people. It will invite local schools and colleges to attend the opening day of the Expo, and on the Durite stand, they will be able to experience the challenges of driving an HGV using an interactive truck and logistics simulator game.

“It is a great opportunity to promote and raise awareness of the steps that the industry is taking to make the road safer for everyone,” adds John Nobbs.

Durite marketing manager Veronique Vanoli said: “As a significant supplier to the UK transport industry, we feel a duty to help our sector recruit the next generation. The industry is constantly evolving, always bringing in new and improved technologies for vehicles and smarter ways to handle logistics. It's this ongoing flow of innovation that keeps things interesting and offers endless opportunities for growth and improvement. There are excellent career prospects and we’re proud to play our part in shaping the industry and helping inspire young people to join it.”

Durite, a FORS associate, has been supplying vehicle cameras for more than 20 years and has provided more than 50,000 systems to operators throughout the UK. An extensive network of distributors and approved installers service the whole of UK and Ireland.

About the Author


Hayley Tayler

Hayley Tayler has worked across Road Transport Media’s portfolio of publications, including Commercial Motor and Motor Transport, since 2008 in a number of editorial roles from news reporter to urban editor. She now specialises in events and projects content for the business, including the Road Transport Expo and a series of industry research reports.

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