From the Frontline: Richard Morson, CEO at Bibby Distribution talks about how the business is coping with COVID-19

Will Shiers
March 20, 2020

“After 20 year in this industry, it still continues to amaze me how great it is in times of crisis,” said Richard Morson, CEO at Bibby Distribution, commenting on the effects of COVID-19 on the sector.

He explained that Bibby Distribution is incredibly busy at the moment, comparing it to the lead-up to Christmas. “A lot of what we do is food and associated food products, like packaging and ingredients going into food,” he said. “We are also flexing resource between industrial and manufacturing customers, who maybe quieter, moving it over to support retail.”

Morson told CM that a handful of Bibby drivers are currently self-isolating, but as yet there are no reported cases of its drivers contracting the virus.

“We are taking great positivity from the government’s classification of distribution and logistics workers, which will have a big impact next week [when schools close]. So we are hoping we don’t lose any of the workforce to looking after kids,” he said.

About the Author

Will Shiers

Will Shiers has held an HGV licence since the age of 21, and has been writing about commercial vehicles for the past 25 years. He started his career as technical editor on Motor Transport, before taking on the editorship of Truck & Driver. Since 2011 he has been the editor of industry leading weekly publication Commercial Motor. Will is the UK jury member of the International Truck of the Year.

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