Isuzu Truck takes top spot as 7.5-tonne market leader

Commercial Motor
February 23, 2024

SMMT data has confirmed Isuzu Truck is leading the 7.5-tonne commercial vehicle sector with a market share of 34.79%, taking the crown from rivals DAF. This is the first time the Japanese manufacturer has achieved the top spot. Last year was the brand’s best selling year across its near three-decade history in the UK. In 2022 the company secured a 28.32% market share in this segment. 


Pete Murphy, MD of Isuzu Truck UK, said: “This is an absolutely historic milestone for Isuzu in the UK and demonstrates the level of trust and loyalty we have built in the brand over the last 28 years. I have been with the business since 1998 and this has genuinely been my dream since day one.


“Our product at 7.5-tonnes offers a fantastic proposition to all operators within that weight sector, particularly when it comes to the all-important matters of payload capacity, reliability, and durability. Every truck we sell is also backed by our Customer CARE programme, which remains unique within the industry and delivers a wealth of benefits to everyone who purchases an Isuzu truck, irrespective of their fleet size.”


The more than 25% year-on-year growth saw Isuzu’s registrations come from an even mix of retail and fleet customers. Over the same period the company secured top results across most body types too covering: tippers, dropsides/flatbeds, refrigerated vehicles, recovery trucks, refuse/municipal vehicles, tankers, and demountables.


Stuart Beeton, head of sales and marketing at Isuzu Truck UK, added: “We have a strong forward order bank for 2024, including a significant volume of repeat customer orders. In such a competitive market you cannot retain business without first class aftersales support at a dealer and manufacturer level, and it’s here that our Customer CARE programme makes such a difference. It’s a driving force behind our continued year-on-year growth.” 


To explore a vast range of the latest vehicles, equipment and fleet services, make sure to come along to the Road Transport Expo this summer from 4-6 June at NAEC Stoneleigh. Book your free ticket today!

About the Author


Commercial Motor is the online presence for Commercial Motor magazine, the world’s oldest magazine dedicated to the commercial vehicle industry.

Share this article

Vehicle Type