New reflective vehicle wrap for Kinetic

Commercial Motor
February 2, 2018

Kinetic has introduced a striking vehicle wrap using reflective vinyl to advertise its driver recruitment and training programmes.

The wrap, designed and fitted by vehicle graphics experts RGVA, uses 3M 780mC-10R reflective vinyl that was first introduced to the UK market in 2017.

It was applied to a 13.6m Chereau trailer belonging to Kinetic’s sister business Kinship Logistics.

David B’bade, head of operations at Kinetic, said: “As soon as RGVA showed us the material and explained that the entire trailer could be made reflective, we were sold.

"The trailer provides us with the perfect canvas which we’ve really exploited. It looks great by day, but at night it really makes a statement.

“This is the first time we’ve used a trailer in this way, but it’s perfectly suited to our needs.

"We now have a billboard-sized advert rolling into truck stops, service stations or customer depots at all times of the day and night, attracting consistent attention by the very people we are aiming to target.”

  • Are you in the market for a used commercial vehicle? We have thousands available from dealerships across the country. Check out our dedicated stock pages to find the right one for you.



About the Author


Commercial Motor is the online presence for Commercial Motor magazine, the world’s oldest magazine dedicated to the commercial vehicle industry.

It is your online source for the best new and used trucks and trailers in the UK - plus the latest news, and the best buying advice you'll find in the industry.

All of the dealers listed have been are visited by our field sales team in person at their premises and our editorial team are constantly out and about speaking to dealers, operators and suppliers - this helps build really great market knowledge that assists you.

Articles published by the author Commercial Motor may be collaborative efforts by our journalists or contain significant elements obtained from press releases or company statements. They have, however, still been written and checked by our expert editorial team.

Share this article

Vehicle Type