Kinetic has introduced a striking vehicle wrap using reflective vinyl to advertise its driver recruitment and training programmes.
The wrap, designed and fitted by vehicle graphics experts RGVA, uses 3M 780mC-10R reflective vinyl that was first introduced to the UK market in 2017.
It was applied to a 13.6m Chereau trailer belonging to Kinetic’s sister business Kinship Logistics.
David B’bade, head of operations at Kinetic, said: “As soon as RGVA showed us the material and explained that the entire trailer could be made reflective, we were sold.
"The trailer provides us with the perfect canvas which we’ve really exploited. It looks great by day, but at night it really makes a statement.
“This is the first time we’ve used a trailer in this way, but it’s perfectly suited to our needs.
"We now have a billboard-sized advert rolling into truck stops, service stations or customer depots at all times of the day and night, attracting consistent attention by the very people we are aiming to target.”
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