Quick Questions: Commercial Motor meets Emmet Wrafter, business line director - light, Iveco UK and Ireland

Commercial Motor
September 6, 2017


RB: What is your favourite holiday destination?
EW: The Maldives - it’s so remote and tranquil you have no choice but to relax.

RB: What car do you drive?
EW: Alfa Romeo Giulia.

RB: What are your hobbies?
EW: Reading, jogging and cleaning up after my two little daughters.

RB: What is your favourite TV programme?
EW: The Big Bang Theory.

RB: What celebrity would you most like to meet?
EW: Jeremy Clarkson, due to a shared love of vehicles and self-expression.

RB: How did you get into the industry?
EW: My family have been in haulage my whole life and I grew up with a love of vehicles. My first role in the industry was through a contact of my dad who owned a Citroën garage. He needed a salesman and I needed a job.

RB: How would you encourage more young people into the industry?
EW: Get more people doing work experience, internships and apprenticeships. The industry has a mixed reputation, but the enthusiasm and energy of the people is infectious.

RB: What is the outlook for your sector of the market over the next 12 months?
EW: That the recent market slowdown will stabilise.

RB: How is Iveco different from the competition?
EW: Of our willingness to innovate and to make our customers’ operations more efficient; for example the Daily NP - our CNG-powered van and chassis cab range - and Daily Electric. We were the first manufacturer to sell 3.5-tonne electric vans. The Daily Hi-Matic is the most advanced automatic transmission van on the market.

  • Are you in the market for a used Iveco? Check out our dedicated stock pages to find the right one for you.

 

 

About the Author

Commercial Motor

Commercialmotor.com is the online presence for Commercial Motor magazine, the world’s oldest magazine dedicated to the commercial vehicle industry.

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