Rowlinson Packaging rolls out a special livery on its Lawrence David trailer fleet

Commercial Motor
July 18, 2023

Cheshire-based packaging company Rowlinson Packaging has unveiled a special livery for its sustainable timber products on its latest trailers from Dawsongroup truck and trailer.

The new design complements the blue and white general livery recently introduced on the company's six new tractor units and seven trailers.

Earlier this year, Rowlinson Packaging renewed its entire fleet with six DAF CF 480FT tractor units and 10 Lawrence David 4.7m EN12642 XL trailers, all provided through a five-year Contract Hire package from Dawsongroup truck and trailer. The package includes tax, scheduled and non-scheduled servicing, repairs, inspections, maintenance, 24/7 national roadside assistance, breakdown recovery, MoT preparation and submission, and the management of all necessary documentation to meet O-licence requirements.

Jim Morgan, who manages Rowlinson Packaging's overall health and safety and fleet compliance, emphasised the positive impact of the new liveries on both existing and potential customers.

He said: "On top of having a modern fleet, our new liveries are making a great impression on customers and potential customers alike, and we are finding new business benefits as a direct result of the impact both are having. People underestimate the presence of their fleet at their peril."

The distinctive product-related livery on the trailers further highlights Rowlinson Packaging's commitment to sustainability and environmentally friendly practices. The company's focus on timber packaging aligns with the growing demand for eco-conscious solutions in the packaging industry.

By investing in a modern and eye-catching fleet, combined with its dedication to sustainability, Rowlinson Packaging aims to attract new customers and enhance its brand image. The company recognises the importance of making a strong impression through its fleet and believes it plays a vital role in gaining a competitive edge in the market.

With the new liveries making a significant impact, Rowlinson Packaging is optimistic about the future growth and success of its business.





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