Scania to unveil new truck generation on 23 August

George Barrow
July 7, 2016

Scania will launch the first of its much anticipated range of new trucks on 23 August, starting with the public debut of the first units designed for the European long-haul sector.

In teasing its new generation of trucks, Scania said that the launch would mark the public debut of its largest ever investment in products and services as it celebrates its 125th anniversary.

The manufacturer did say that it would be launching its new offering in several phases, focusing on different industry and customer segments, and that its current generation of trucks would be sold in parallel to the new offering.

It also said that the new range would reduce operating and maintenance costs, boost vehicle up-time and put Scania at the forefront of sustainable transport.

Christian Levin, executive vice-president, sales and marketing, at Scania Group said: “We are now in the final phase of preparing the sales and service network as well as the European production units.

“At the moment, we are not providing any further information about the many innovations, which are in store. But I am convinced that what Scania will unveil on 23 August will be talked about – both inside and outside  the industry,” he added.

About the Author


George Barrow

George Barrow has been writing about nearly anything with wheels for the past 15 years, starting off his career in the car industry and ending up in commercial vehicles via a brief detour to cover technology, science and start-ups. Often found behind the wheel of a new product, his real interest lies in the business side of the automotive industry. George is the UK jury member of the International Van of the Year and International Pick-Up Award.

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